Skype Essay Example | Topics and Well Written Essays - 500 words

Skype - Essay Example Considering the rapid digitalization of the economies and an increasing trend towards the online market portals, it is vital for the modern businesses to resort exclusively or partially to e-marketing solutions and strategies. In fact e-marketing has redefined the ways the modern businesses are conducted. Ans. Skype being a complete e-commerce venture has an elaborate and well calibrated e-marketing strategy. A cursory perusal of the e-marketing activities undertaken by Skype reveals innovation and effectiveness at its best. The primary forte of Skype lies in its apt communication strategies and its state of the art customer relationship management (Krishnamurthy 2006). Skype has an exclusive e-marketing based advertising campaign that resorts to the regular strategies like hosting an exclusive website that enhances the awareness of the potential customers about the products offered by Skype and also connects them to these services. Skype also uses banner ads, text ads, pop-up ads and other such features (Krishnamurthy 2006). In addition Skype also uses e-mail and e-mail newsletters to disseminate information amongst the interested customers (Krishnamurthy 2006). Skype has an immaculate search engine optimization strategy. Skype extensively resorts to a personalized online customer c are that targets both the individual and corporate customers Krishnamurthy 2006). Ans. Skype is the most well known and cost effective VoIP based communication service. It enables its customers to make the regular telephonic communication to both the landline and cellular phones located anywhere in the world through the medium of the internet. In addition Skype offers other relevant services like file transfer and online conferencing. Though Skype has an effective and elaborate e-marketing strategy that advertises it’s economical and state of the art services amongst the people, the primary